Charlie Puth See You Again Soundcloud

Wiz Khalifa's Furious seven soundtrack smash "Run across Yous Again" has become an developed contemporary radio hitting, bulleting for a second calendar week at its No. 15 highpoint on Billboard's Air conditioning chart.

Um, small detail: The popular/rap hit has crossed over substantially without Wiz Khalifa, the vocal's atomic number 82 artist.

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A version with only featured vocalizer Charlie Puth's vocals, including new sung verses, is drawing significant airplay at the format after Puth, who co-wrote and co-produced "Again," recently released his solo, rap-free version on SoundCloud.

Roadrunner Promotions, which has worked the ubiquitous Atlantic Records single to radio, hasn't specifically promoted Puth's version to the conservative Air conditioning format, instead happily (and even bemusedly) accepting airplay of whatsoever version stations might want to play. "Again" topped the Billboard Hot 100 for 12 weeks, tying the record for nearly time spent at No. 1 on the nautical chart for a rap hit, and crowned the Pop Songs, Rhythmic Songs and Rap Airplay radio-based genre charts. So spins at Ac radio at this signal are largely gravy afterward the song, which has sold iii.3 million downloads through the week ending July 16, according to Nielsen Music, has feasted on so many formats.

While Puth's SoundCloud version of "Once more" served as the springboard to the vocal'due south Ac crossover, one entrepreneurial programmer enhanced its airplay potential by bringing back enough of the original's familiarity, although all the same sans Khalifa.

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"When I starting time heard [the original], it was obviously a one-listen striking record. So I idea, 'Wouldn't information technology be great if at that place were a mix for Air-conditioning radio, with just Charlie?,'" recalls Tony Lorino, who was program director at the time of Developed Pop Songs chart reporter KZPT Kansas City. (He's since been promoted to PD at WSTR Atlanta. Go along reading and it'll get clear why.)

"By coincidence, I had simply liked Charlie on Facebook," Lorino says. "Marker Zuckerberg and the Facebook gods must've heard my wish — they know everything — because Charlie then put his version on SoundCloud. It'south simply him on piano."

Lorino put that recording of "Again" on-air on KZPT. (Even many developed popular stations, in addition to ACs, shy abroad from rap, an extenuation of the formats' "no rap, no difficult rock" roots. Roadrunner says that developed pop stations are playing a combination of the original and Puth-only versions of "Again," which rises to No. 2 on the Aug. 1-dated Adult Pop Songs chart.)

But, says Lorino, Puth's SoundCloud posting was "lacking a little … Information technology was too acoustic."

That's where Lorino proved that some programmers in 2015 — despite the position's segue, in many cases, to a less-hands-on "make director" role (that oftentimes includes vital oversight of digital platforms) — aren't afraid to get their hands muddy in a production studio. (OK, in 2015, digital editing is less dirty than in the one-time-time days of cutting record and facing the dangers of razor blade cuts, just notwithstanding.)

Lorino, in tandem with KZPT morn show producer Brian Sieminski, decided to mix Puth's piano-based reworking of "Over again" with rap-free elements of the original single. (Hear the result higher up.) "[KZPT] doesn't play rap, for the most part. Nosotros've institute that if we have versions of songs without rap, they tend to do better for us. In that location's a method to our madness."

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As Lorino notes, AC edits removing rap from large hits are common. Many Air conditioning stations played, and continue to play, Katy Perry's "Dark Equus caballus" without Juicy J's rap, but every bit they now play Taylor Swift'due south (potentially-Perry-related) "Bad Blood" without Kendrick Lamar. The difference is that it's piece of cake for a label or station to snip out a featured rapper's verse, or only play an anthology version that doesn't include a rapper, who'south oft added for a popular radio/retail single edit.

Information technology takes much more ingenuity to reinvent a vocal past subtracting its lead act. One similar prior instance, although the creative person and characterization saved radio the trouble of doing the work: Subsequently Jay Z and Alicia Keys topped the Hot 100 for five weeks in 2009 with "Empire Land of Mind," Keys released the Big Apple anthem solo as "Empire Country of Listen (Part Two) Broken Downwardly," likewise a pianoforte carol with new sung verses. Keys' take rose to No. 18 on AC.

(Rihanna also remade Eminem'southward seven-week 2010 Hot 100 No. i "Love the Fashion Yous Lie," on which she first guested, as a solo, stripped-down vocal, although it didn't chart on AC.)

Ultimately, Lorino's radio apprehending has helped "Over again" aggrandize to a new audience (even if Khalifa might non necessarily reap extra benefits). Other Ac stations heard nearly KZPT'due south mix, and the station has shared information technology. They've too similarly tweaked their own edits, according to Roadrunner. Says WKJY Nassau, N.Y., programme manager Jon Daniels, "To exist able to be a part of a pop-culture miracle, a top-charting vocal from a blockbuster movie, in a way that fits sonically with our core audio, is a win for AC radio."

"[KZPT] gets a call or [social media] message a twenty-four hours saying, 'Where can I get it?,'" Lorino says of the contradistinct "Again." (The station has played the vocal more than than 800 times through July 21.) "If an creative person puts something out on a site like SoundCloud, they're proverb, 'enjoy my fine art.' If I'm a radio person, and it fits my station, why shouldn't I play information technology? I'thousand giving consumers what they desire, in the part and around their families.

"It'southward a bully vocal. And now, information technology'due south a peachy fit for more listeners."

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Source: https://www.billboard.com/articles/columns/chart-beat/6641024/wiz-khalifa-see-you-again-charlie-puth-version